About

Professional background

• Design Coordinator

  Design System & Ops | Serasa Experian

  Leading multiple projects simultaneously with multidisciplinary, collaborative teams and stakeholders from various business units.

  • Identifying, planning, and executing action & opportunities for new initiatives or process improvements that enhance UX & Design quality within the company.
  • Mastering the company's client/market vision, contributing to the strategic vision through Design and Research.
  • Working to increase design maturity within the company alongside other design leaders.
  • Influencing the construction of our digital products and services through a customer-centric and design-driven approach with technology, product, and other stakeholders.
  • Using influence with peers and partners to promote design involvement in strategic business initiatives and space for leading design processes.
  • Helping create mechanisms to assess and improve design quality in deliverables, navigating between tactical and strategic levels.

• Senior Product Designer | Design System

  Design System | Smiles

  • Active participation in the evolution and maintenance of the Tangerina Design System.
  • Collaboration with cross-functional teams to ensure consistency and usability of components.
  • Testing and validation of new components in different usage scenarios.
  • Clear and detailed documentation to facilitate the use of the Design System by the entire team.

• Design Coordinator

  DesignOps + Accessibility | PicPay

  • Digital accessibility and inclusive design specialist with emphasis on strategic application (business vision), planning (organizational vision), change management (cultural vision), practical application (web, mobile, tools, and research), compliance (legal support), and testing (automated and human).
  • Established accessibility governance in all design, development, and product processes, ensuring quality of deliverables.
  • There have been significant reductions in open tickets reporting accessibility issues thanks to investment in accessible service initiatives: service in Libras (Brazilian Sign Language), manuals for attendants, and already mapped processes.
  • We reached approximately 1 million active users in the application who use screen readers and other vision assistive technologies on Android.

• Accessibility Product Designer

  Freelancer | Riachuelo, Midway, GOL, Agrogalaxy and Tang

  • Developing and ensuring that products, services, and environments interfaces are accessible to all individuals, regardless of their physical, sensory, or cognitive abilities.
  • Evaluation of existing projects and identification of potential accessibility barriers, collaborating with design and development teams to propose inclusive solutions, offering specific guidance and recommendations to improve accessibility.
  • Conducting research with users with disabilities to understand their needs and challenges, as well as keeping up with current accessibility guidelines and regulations.
  • Providing training and workshops to raise awareness among teams about the importance of accessibility and how to incorporate it into their work processes.
  • Reviewing the Design System to analyze components, styles, and design patterns, as well as proposing processes for DesignOps with a focus on ensuring accessibility in the creation/maintenance of components. Finally, ensuring that the components are compatible with screen readers and other assistive technologies.
  • Conducting accessibility audits with screen readers and other accessibility features, forwarding audit reports to the responsible teams and providing support for prioritization, resolution, and validation of non-conformities.

• Teaching Assistant

  State University of Campinas (UNICAMP)

  Responsible for teaching Information Technology and Human-Computer Interaction subjects alongside the lead professor for undergraduate classes.

  • Responsible for conducting exams and assisting the lead professor in creating them, as well as in student management.

• Product Design Manager

  Rede D'or Sao Luiz | NTTData

  Part of the RDSL Digital Transformation team at NTTData to drive strategic decisions regarding the telemedicine product for the entire network, prioritizing accessibility, cost-effectiveness, and innovation.

  • Manage the team, when applicable, providing technical guidance, evaluating performance, and promoting team qualification, aiming to establish the best organizational climate.
  • Manage the category: volume, market share, and financial result of the category, identifying risks and opportunities and taking action in correction and prevention.
  • Responsible for planning, creating, and organizing cycles.
  • Supervise teams of designers, researchers, and content professionals, ensuring the application of best practices in design thinking and agile methodologies to advance their careers.
  • Identify innovation opportunities, study market trends, promote collaboration between departments, and oversee projects from conception to launch.

• Senior Product Designer

  NTTData Foundation

  Project design & management in partnership with Gerando Falcões for teaching robotics and programming to children.

  • Responsible for creating scopes of work, briefings, and budgets with stakeholders, as well as handling demand prioritization.
  • Closely collaborate with the engineering team, educators, and robotics experts to develop an engaging and interactive curriculum that meets the needs of children.
  • Develop Business Cases for the launch of new products, as well as provide the necessary market study to supply the sales team with: sales arguments, SWOT analysis of Valeo and competitors.
  • Oversee the prototyping, testing, and iteration process of the product, ensuring it is intuitive, safe, and suitable for the target audience.
  • Involved in creating educational materials, user interfaces, packaging, and branding strategies that convey the project's value proposition.

• Product Manager

  Instituto Singular

  • Identify and understand the needs of patients and their families, assisting in conducting research and interviews.
  • Development of action plans to enhance clinic services and resources as well as platforms.
  • Management of the institute's digital product roadmap, leading design, development, and content teams to improve local performance and productivity, developing professional and business opportunities.
  • Supervise the development and implementation of new programs and technologies, tracking results and feedback from patients and their families.
  • Increased landing page visits by 28%, ending the year 2021 with the closure of over 1000 contracts.

  Itau Unibanco | NTTData

  Largest private bank in Brazil and the largest financial conglomerate in the southern hemisphere.

  • Requirements Analyst for the Operations and Transactional Cards team, defining business rules, refining and creating documentation, technical specifications, User Stories, acceptance criteria, requirement definition, and modeling.
  • Monitoring OKRs focusing on impacted customers, NPS, ENPS, and performance.

• Mobile Developer

  iti Itau

  Responsible for Android (Kotlin) and iOS (Swift) development in the digital acceleration, onboarding, and open finance fronts, as well as technical reference for the business triad.

  • End-to-end journey execution: requirements gathering with the team, test automation, application development, and delivery.
  • Participation in the Scrum process.
  • Code review, comprehensive documentation, and code logging, and monitoring of external developers' activities.
  • Unit and Accessibility UI Testing

  FCamara Group

  Developer in React Native and native Android using Kotlin and Java for a project focused on patient experience in a healthcare center.

  • Assisting in the improvement of application development, mapping, maintenance, and creation of system modeling with UML.
  • Creating and executing automated unit tests, bug fixing, and creating mocks.
  • Supporting and assisting in the preparation of reports.
  • Analyzing and proposing technical solutions for user needs, documenting them with technical solutions.
  • Known and worked technologies: React Native, React JS, Styled components, Redux, Java, Kotlin, Gradle Modules, MVVM, Architecture Components, Custom View Components, Material Design, Unit Testing, GSON, AndroidAnnotations, ConstraintLayout, Parcelable, AndroidSupport Libs.

• Product Designer

  FCamara Group

  Responsible for UX/UI healthcare projects.

  • Project management with a focus on user experience.
  • Mapping of user journeys, flows, and services that impact the experience (service blueprint).
  • Development and monitoring of satisfaction surveys and improvements (NPS, CSAT).
  • Definition of usability metrics and goals (SUS, CES).
  • Low, medium, and high-fidelity prototypes using Figma.
  • Usability testing with users (Maze).

  FISK

  Language school, designer, and developer of the internal platform for materials and documentation.

  • Experience in app and web design.
  • Understanding of visual and interaction design principles.
  • Experience with design tools: Sketch, Invision, Principle, and Protopie.
  • Strong understanding of user experience and interaction principles within the constraints of devices and desktop environments.
  • Understanding of Design Thinking and StyleGuide for the proper application and evolution of components.

Skills

• Native Brazilian Portuguese communication, advanced English and Spanish. I also have a basic understanding of Brazilian Sign Language (Libras).

• Professional Scrum Product Owner I (CSPO) certification. Proficiency in PMBOK guide, Scrum framework, and project management tools. Full command of Jira, Confluence, and Trello for management and documentation, as well as Google Studio, PowerBI, and Tableau for data analysis. Experience in managing digital products, with expertise in tools, discovery processes (problem and solution), and delivery.

• Design proficiency with Adobe XD, Figma, Photoshop, and Illustrator, utilizing Miro, Mural, or Abstract when necessary. Web development with HTML5, CSS, JavaScript, with familiarity with React.js and Angular. Native mobile development with Kotlin for Android and Swift for iOS, and hybrid with React Native. Experience contributing to Design System teams.

• Accessibility Audit Specialist, Brazilian Inclusion Law, and the Disability Statute, WCAG 2.0-2.2+, WAI-ARIA 1.1-1.2, Intersectional Qualitative Research, and Inclusive Design. Testing with VoiceOver, NVDA, TalkBack, Voice Control, and other assistive technologies depending on the project.

• Research methods include heuristic evaluations, user interviews, card sorting, affinity mapping, thematic analysis, participatory design workshops, LGPD with an emphasis on diversity and inclusion.

• Participant of COGA promoted by W3C. The mission of the COGA Community Group is to work with and support the Cognitive and Learning Disabilities Accessibility Task Force (COGA) to improve web accessibility for people with cognitive and learning disabilities. Developed projects for the community in an academic environment, establishing recommendations for building accessible products with a focus on neurodiversity, as well as conducted surveys focusing on the employability of people with disabilities and inclusive leadership.

Academic background

• Master's student in Computer Science at UNICAMP.

• MBA in Digital Business Management at USP.

• Technologist in Analysis and Systems Development at IFSP.